• Why Use RE/MAX
• History
• Join RE/MAX
• Recognition
• Competitive Advantage

Deciding to sell or buy a home is a big step. To make sure it's a step in the right direction, choose the person best qualified to handle your real estate needs: a RE/MAX Sales Associate.

Averaging three times the production and more advanced industry education than other agents, RE/MAX Associates are truly "The Real Estate Leaders" in quality customer service. Customer satisfaction is reflected in their high, industry-leading rate of repeat and referral business.

Affiliation with the global RE/MAX network provides Associates with multiple competitive advantages in serving your real estate needs. From national television advertising to personal advertising controlled by Associates, RE/MAX enjoys brand-name recognition worldwide.

Belonging to the real estate network with the most market presence and market share, RE/MAX Associates have the most to offer you.

So, take a step in the right direction. Contact a RE/MAX Associate today.

Quality Service

When you choose a RE/MAX Sales Associate to sell your home or help you purchase a new home, you'll experience a whole new level of service.

First, RE/MAX Associates are "The Hometown Experts With a World of Experiencesm." Across the globe, they make their living in the same communities in which they live. They're the people next door, or just down the block.

Consummate professionals, RE/MAX Associates lead the industry in advanced real estate education and production. That's why they're known as "The Real Estate Leaders" and why no one in the world sells more real estate than RE/MAX.

Customer Satisfaction

The proof of quality service is in repeat customers and in customers who refer RE/MAX Associates to their friends. RE/MAX Sales Associates average 70 percent of their business from repeats and referrals, while other agents average about 30 percent from those sources.

Education

In America RE/MAX Associates lead agents of competing companies in professional designations which denote specialised training and education. They dominate the Accredited Buyer Representative (ABR), Certified Relocation Professional (CRP), Certified Residential Specialist (CRS) and Leadership Training Graduate (LTG) ranks.

Production

That experience and education means RE/MAX Associates are better qualified to set the right price for the homes they list, are better equipped to market those homes, and are likely to find a buyer in a shorter period of time. That experience and education also means they are better qualified to find the right home for any buyer. As a result, the average RE/MAX Sales Associate out-produces competing agents three to one.

Deciding to sell or buy a home is a big step. Make sure it's a step in the right direction by choosing the person best qualified to handle your real estate needs: a RE/MAX Sales Associate.

The history story

Upset with the bad name that poorly trained novices and casual part-timers were giving the real estate profession, Dave Liniger in 1973 started a real estate company in Denver that would limit itself to hiring only full-time, experienced professionals. He wanted a company where homebuyers and sellers could walk into any office in any market, confident they would receive the level of professional service that a transaction of such magnitude demands.

… Continuous growth

Although RE/MAX growth in the early years wasn't exactly stellar, the company has grown every month since its founding. The concept that seemed so logical and powerful to Dave Liniger, was extremely threatening to the industry status quo. Concerted efforts were made to impede the company's growth. At the close of 1973, there were just 21 agents and eight offices.

By 1976 there were 100 agents and by 1977, with 480 agents in the system, RE/MAX gained No. 1 market share in its headquarters city of Denver. That same year, the company expanded into Canada.

In 1978, RE/MAX added its 100th office and 1,000th agent - and the hot air balloon became the company's official corporate logo. By 1980, the organization had 3,000 agents.

By 1984, there were 5,000 agents. In the following year, nearly 3,000 agents joined the system. By 1986, RE/MAX was at 1,000 offices and 10,000 agents. By 1987, there was just one larger real estate company in the United States. In 1988, RE/MAX became the largest real estate company in Canadaand there were 20,000 RE/MAX agents across North America.

In 1990, RE/MAX agents closed 636,366 transactions, representing $63.96 billion in sales. The following year, RE/MAX expanded into the Caribbean where today it's the region's largest real estate operation. In 1992, RE /MAX expanded into Mexico.

In 1994, the RE/MAX Satellite Network was launched, broadcasting continuing education programming six hours a day to RE/MAX offices across North America. No other real estate company operates an equivalent system of advanced training.

… continuous growth Internationally

In 1995, RE/MAX has expanded into Southern Africa, Europe and Israel. This Web site was established, with a link to RE/MAX property listings and agent profiles from across North America. In 1996, RE/ MAX International was recipient of Income Opportunities magazine's first Franchise Relations Award, based on superior support, training, and communications services provided to franchisees. Expansion continued with offices opening in Central America and Australia - and by the end of the year RE/MAX had offices in 20 countries and spanned five continents.

Today, with over 86,286 agents, more then 4,673 offices in 47 countries, the milestone has been passed.

… the most productive Associates

That basic concept enabled RE/MAX (Real Estate Maximums) to grow into the most productive organization the industry has seen. RE/MAX agents on average have more experience and sell more homes than other agents in the industry. A former top agent himself, Liniger set up RE/MAX offices so that agents would equally share expenses of the operation. That meant each agent had to be skilled enough to generate the income needed to pay a set fee every month.

Traditionally, office owners required agents to pay the office half their earnings to cover operating expenses. The traditional structure was a great deal for beginners, part-timers and marginal producers. They could go months without selling a house and not be out any of their own dollars. For these agents, the thought of facing a monthly bill for office expenses was terrifying. Only the most experienced, competent and successful agents saw benefits to the RE/MAX system.

… Success breeds success

And interestingly enough, once true professionals started working together in the same office, their skills improved even more. It was a classic case of improving your golf game by playing with better golfers.

The RE/MAX approach had a profound impact on the industry, and today there are many imitators. But none has yet been able to match the level of professionalism held by RE/MAX agents. Indeed, both consumers and others in the industry continue to perceive RE/MAX as the ultimate organization with which top real estate professional affiliates.

RE/MAX agents average 14 years of experience, far exceeding the industry average. They also surpass their peers in professional designations - a sign of advanced education in real estate sales and marketing.

… change

We know how important it is to keep pace with change - to anticipate new trends in the market and integrate new technologies. At RE/MAX, we recognise that to stay ahead we must provide the most comprehensive service and deliver the best results.

…education and training

We encourage our Sales Associates to refresh their skills and update their knowledge - to be in tune with their customers changing needs. Education and training is key as only the most qualified Sales Associates are capable of delivering the level of service that RE/MAX customers have come to expect

… high customer satisfaction

MAX receives some of the highest customer satisfaction ratings in virtually any service category, providing a wide range of support including:

• customised marketing plans designed to attract the greatest number of "qualified buyers" in the shortest period of time
• top performer networking to help buy or sell your home
• professional relocation and commercial real estate services

… a worldwide referral network

A referral network around the world provides customers with assistance in finding the best! From the RE/MAX agent selling your home, to mortgage financing, moving and storage facilities, as well as a wide range of associated services related to buying or selling a home. Above all, RE/MAX Sales Associates are independent business people with a direct stake in selling your home.

…hot air balloons

The RE/MAX Hot Air Balloons are one of the most recognised corporate logos in North America. Although the balloons are independently owned and operated, the corporate "fleet" exceeds 100, the largest in the world.

…Children’s Miracle Network

While individual RE /MAX offices and regions have distinguished themselves in various community projects and charities, the official charity of the RE/MAX organization is the Children’s Miracle Network (CMN). RE/MAX Sales Associates have raised millions of dollars for CMN hospitals world-wide.

There are more than 86,286 reasons that the RE/MAX organization is the global leader in real estate sales. Those reasons are our Sales Associates, in more than 4,673 offices in 46 countries.

Find out why they're the best in the business and how you, too, can become one of "The Real Estate LeadersSM ".

We invite you to learn more about us:
RE/MAX Sales Associates
RE/MAX franchise opportunities

Quality professionals

For more than 30 years, RE/MAX has been the destination of quality professionals. More than 69,000 strong in 2001, RE/MAX Associates, on average, lead the industry in production, experience, and professional designations. They also are well known for their contribution to Realtor boards and for their community involvement. The RE/MAX network passed the 70,000 Associate milestone early in 2002.

At RE/MAX, your success is limited only by your ability, determination, and hard work — not by restrictions one finds in conventional real estate companies. At RE/MAX, quality people who are serious about excelling in the estate agency business have the freedom to realise their full business potential.

In addition, RE/MAX name recognition, reputation for quality service, and market strength — which is rapidly becoming worldwide in scope — afford Associates a considerable advantage when competing for clients.

The RE/MAX Concept

RE/MAX stands for "real estate maximums." In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep up to 80% of their commissions and receive the many benefits of RE/MAX programs and services.

More signs, more ads, more prospects

When an office is filled with top-producing agents, the result is more for sale signs and advertising throughout the market and more customers walking into or calling the office. Momentum picks up even more because there are only competent professionals handling the floor — converting a high percentage of off-the-street business into listings and sales.

Freedom in advertising

While all RE/MAX Associates benefit from the group advertising fund, you yourself determine how you want to invest in your own individual advertising and personal promotion. At RE/MAX, it's the Associate — not the Franchisee — who decides how much he or she should spend on advertising and which media to use to best serve customers. Unlike agents of other real estate operations, RE/MAX Associates are expected to receive the leads they generate themselves. The independence and creativity of RE/MAX Sales Associates are nowhere more visible than in personal promotion activities.

Set and attain your own goals

At RE/MAX, you create your own business plans and set your own goals. No manager will tell you how many sales you need to make or whether it's appropriate to pursue a particular professional designation. You schedule your own vacations and work under your own pressure, not someone else's.

Negotiate commission rates

Sales agents with conventional companies work within a rate established by the particular firm. It's different at RE/MAX, where you have the flexibility to negotiate commission rates with customers. This freedom benefits both you and the customer, especially in the case of specialised properties requiring innovative marketing.

Specialised advanced business training

Since it doesn't have to cater to inexperienced or marginal producers, RE/MAX advanced training immediately jumps to the top producer's core need — increasing business without increasing work time. All RE/MAX training focuses on this goal, whether delivered via the RE/MAX Satellite Network, International, national and regional conventions, or office-level training sessions. An increasing number of RSN courses are worth credit for Continuing Education or professional designations. A typical RE/MAX International convention includes more than 130 educational sessions and numerous courses offering credit toward professional designations.

Experiment and be creative

RE/MAX Associates are known as innovators. They were among the first to aggressively embrace personal promotion and buyer agency, and to adapt technology to the real estate sales process. New ways of doing business don't depend on top-down approval. The innovations start in the field and the RE/MAX system responds with support. RE/MAX Affiliates are encouraged to be the first to pioneer trends that lead to increased productivity.

Build a personal sales team

At RE/MAX, you are free to hire assistants or create a sales team with members specialising in various aspects of the business, all within the overall management framework of the brokerage. This freedom enables you to build your business to any level you desire.

Have all the advantages of owning a business without the disadvantages

At RE/MAX, you enjoy the independence of running your own business without the hassle of keeping shared equipment running, handling staff payroll, getting the bills paid, and meeting other regulations that are among the day-to-day responsibilities of the franchisee. This arrangement frees you to focus on selling real estate.

Control your expenses

At RE/MAX, you have complete control of how much of your income you put back into your business and how you allocate business expenses.

Control your work schedule

Having the freedom of being in business for yourself, you can set your own income goals at RE/MAX and plan the use of your time accordingly. Convinced that leisure time is crucial to professional success, RE/MAX encourages Associates to take time for other areas of their lives and to recharge their energies.

Repeat and referral customers

Averaging more than 13 years in the real estate business, RE/MAX Associates have built up reserves of satisfied customers. About 70 percent of RE/MAX transactions result from repeats and referrals, quality prospects who require far less qualifying than new customers. The less predictable sources of business make up about 30 percent of the transactions of RE/MAX Associates. When a recession hits, it's the salesperson with the contacts, the referrals, who will survive.

Choose your speciality

Being in business for yourself at RE/MAX, you have the flexibility to choose your own listing and sales specialities. A glance at the RE/MAX Referral Roster will disclose the variety of the more than 20 residential and commercial speciality areas declared by RE/MAX Associates. These include auctions, buyers agent, flats, farm and land, luxury homes, military, new construction, relocation, rentals, and holiday and resort properties — the entire property and housing spectrum.

Worry-free holidays

At RE/MAX, it's not going to be the new guy who fills in on a suddenly sensitive deal because the associate thinks the experience will do him some good. When you are away from work, only competent professionals are there to shepherd transactions forward.

Enjoy the pride that comes with running one's own business

RE/MAX Associates are perceived as being independent entrepreneurs. This earns the respect of industry peers and other professionals in the community. And most important, it generates an intense internal pride that comes from making your own way.

Associate Profile

With more experience, more annual sales per agent, and more professional designations than other salespeople, RE/MAX Associates have shown the industry new heights in productivity by mastering the latest technologies, sales strategies, marketing innovations and business systems.

RE/MAX growth

The RE/MAX network has grown every month since the organisation was founded in 1973. In 1998, "Entrepreneur" magazine ranked RE/MAX the fastest growing of all real estate franchises.

Third-party recognition

A powerful measure of a company is assessment and recognition by others.

RE/MAX has been featured in major articles in mass-circulation periodicals and receives frequent coverage in real estate magazines and newsletters.more>

A powerful measure of a company is assessment and recognition by others.

RE/MAX has been featured in major articles in mass-circulation periodicals and receives frequent coverage in real estate magazines and newsletters.

Here's a sampling of RE/MAX achievements and recognition in recent years:

No. 1 Real Estate Franchise

"Entrepreneur," January 2002

For the third consecutive year, RE/MAX was the No. 1 real estate services franchise in "Entrepreneur" magazine’s Annual Franchise 500. RE/MAX ranked No. 13 among all franchises and No. 11 among the top 30 fastest-growing franchises.

Acclaimed Real Estate Network

"50 Companies That Changed the World"

RE/MAX is the only real estate organisation included in Howard Rothman’s 2001 book featuring the all-time most influential companies’ worldwide. Rothman attributes the RE/MAX network’s rapid growth to "often revolutionary ideas, which now are regularly copied by competitors around the world.

Industry’s Most Productive Network

"National Relocation & Real Estate"

The "2001 Power Broker Report" of "National Relocation & Real Estate" magazine shows that among the major franchises, RE/MAX offices and agents have the highest average annual sales volume.

RE/MAX Leads Big Broker Report

"Real Trends 500," 2001

In its widely respected annual ranking of the largest U.S. brokers by closed transaction sides, "Real Trends" consistently shows that RE/MAX is the industry leader. In 2001, RE/MAX again led the study, with 165 firms.

No. 1 Real Estate Franchise

"Entrepreneur," January 2001

For the second consecutive year, RE/MAX was the No. 1 real estate services franchise in "Entrepreneur" magazine's Annual Franchise 500. RE/MAX ranked No. 19 among all franchises and No. 14 among the Top 30 Fastest-Growing Franchises.

Best Real Estate Brokerage

"Worth," September 2000

For the second year in a row, "Worth" magazine's Reader's Choice Awards issue named RE/ MAX the No. 1 real estate brokerage. RE/MAX was the preferred real estate organisation of the more than 4,100 "Worth" subscribers surveyed.

A Top Global Franchise

"Entrepreneur International," February/March 2000

RE/MAX placed 14th on the prestigious list of America's Top 100 Global Franchises in the February/March 2000 edition of "Entrepreneur International" magazine. RE/MAX has more than 800 franchises outside the United States.

No. 1 Real Estate Franchise

"Entrepreneur," January 2000

"Entrepreneur" magazine ranked RE/MAX the No. 1 real estate services franchise in its 21st Annual Franchise 500. RE/MAX ranked 17th among all franchises nation-wide and No. 18 among the Top 30 Fastest-Growing Franchises.

Top Real Estate Franchise

"Franchise Times," 1999

In its 1999 "Top 200 Franchise Chains" list, "Franchise Times" magazine named RE/ MAX the top real estate franchise in the United states and number 11 among all franchises nation-wide.

Best Offices in the Industry

"Worth" magazine, 1999

"Worth" magazine's "Readers' Choice: The Best of 1999" survey named RE/MAX the Best Real Estate Broker, outscoring competitors such as Coldwell Banker, Century 21, Better Homes & Gardens, and ERA.

Fastest-Growing Real Estate Franchise - RE/MAX

"Entrepreneur," January 1998

In its 19th Annual Franchise 500 issue, "Entrepreneur" magazine named RE/MAX the fastest-growing real estate franchise.

Franchise Relations Award

"Income Opportunities" magazine, October 1996

Based on a survey of franchisees performed by an independent polling firm, this magazine's Franchise Relations Award is the highest honor any franchisor can receive. RE/MAX International, Inc. was the only real estate franchise named. First-place winners were chosen for having superior support, training and communications services.

RE/MAX Satellite Network Success

"Envision" magazine, Spring 1996

"Envision" magazine, a communications industry publication distributed to selected Fortune 500 companies, highlighted the RE/MAX Satellite Network as one of the top corporate communications success stories for 1996. RSN, Envision said, was "the most recent example of the RE/MAX organization's technology- based, competitive one-upmanship, solidifying its position as one of the world's largest, most profitable and most technologically astute real estate companies."

RE/MAX Top Real Estate Franchise

"Income Opportunities" magazine, March 1996

"Income Opportunities" magazine ranked RE/MAX the leading real estate franchise of the year. Unlike other ranking services, the publication focuses on franchises that most of its readers can afford, giving serious weight to start-up costs and long-term potential.

The real estate network that has the most competitive advantages to offer both homebuyers and sellers will be an industry leader, and RE/MAX is that network. No one in the world sells more real estate than RE/MAX.

When you look for the highest quality real estate service, look to a RE/MAX Associate. Here's why RE/MAX Associates are "The Real Estate Leaders":

RE/MAX Market Share

RE/MAX Associates, as a group, have more exclusive listings and more customers than agents with any other competing real estate network.

Advertising

On average, a RE/MAX Associate spends about £5,000 each year on personal promotion and on individual and group advertising. Personal advertising plus national advertising and Internet exposure generates the highest number of prospects in the industry.

Network size

The revolutionary RE/MAX Concept of enabling real estate professionals to maximise their business potential has evolved into an organisation of more than 86,286 Sales Associates in 4,673 offices.

RE/MAX Sales Associates

RE/MAX Associates, on average, lead the industry in production and professional designations.

The RE/MAX Balloon logo

The red, white and blue RE/MAX Balloon, with its "Above the Crowd!®" slogan, is one of the most recognisable business logos in the world. With over 100 RE/MAX Hot Air Balloons around the globe, RE/MAX has the world's largest balloon fleet.

An industry leader

RE/MAX was the first real estate network to be involved in more than 1 million transaction sides in a single year. Each transaction or sale consists of two sides, the listing side and the selling side.

Global expansion

With offices in 47 countries worldwide, RE/MAX is one of the fastest growing real estate franchise networks on the planet.

"The Hometown Experts With a World of Experience"
Being locally owned and operated, RE/MAX offices are staffed with professionals who live in the area they work in. Thus, committed to their local community, they have a deep personal interest in the customers they serve.

Committed to service

In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders. The excellence of RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing number of accolades from the business community at large. "Worth" magazine honoured RE/MAX with its prestigious "Reader’s Choice" award in both 1999 and 2000, naming RE/MAX the No. 1 real estate brokerage. "Entrepreneur" magazine has ranked RE/MAX the No. 1 real estate services franchise for three consecutive years.

More than 30 Years Above the Crowd

RE/MAX - now an established industry leader - celebrated its 30th anniversary in 2003 and looks ahead to even greater real estate achievement in the years ahead.